Whatcom Educational Credit Union (WECU) today announced the launch of a new reworked logo, color scheme for their branches, ATMs and marketing communications.
Dropping the full company name from the logo, emphasis will be placed on the familiar acronym, WECU, and even more so on the “WE” portion according to a press release from company officials.
“The new brand puts an emphasis on the first two letters of WECU’s abbreviated name, ‘we.’ ‘We’ has always been in our abbreviated name, and ‘we’ is a very powerful thing,” said WECU CEO & President Jennifer Kutcher. “It says that what we do is not about us, it’s about serving the cooperative. It’s about relationships. It’s about our obligation to put our members first, not profits.”
The new color scheme of light blue and charcoal are drawn from the colors of the northwest Washington sky to emphasize the community roots of WECU.
The most recent logo featured a “flying w” and abbreviated name. Independent research conducted in 2017 indicated WECU’s current logo was among the most recognizable in Whatcom County according to company officials.
WECU officials say it will take some time to transform its 13 locations which includes 11 branches, the home loan center and the business center.
As a part of the brand launch, WECU is also offering a promotional rate of 3.5% APR for a 5-year saving certificate. This is currently the best rate in the entire country. The credit union is also donating $25,000 to Project X-it, an Opportunity Council financial education program that provides financial education for low-income parents and children.
The Ferndale WECU branch is located at 5659 Barrett Road and is equipped with a community education center that serves as a free meeting facility for local nonprofit organizations.
Whatcom Educational Credit Union has served the Whatcom County area for 87 years. As a not-for-profit financial cooperative where customers are members. According to their website, Whatcom Educational Credit Union began as a volunteer operation on June 3rd, 1936 and has evolved into the largest credit union in Whatcom County with over 300 employees, 11 branch locations, over 91,000 members and over a billion dollars in assets.